Get clear on your own marketing "blocks" and understand the beliefs you have around what marketing a business really means.
Understand what Marketing is (and is not), why your business needs it, the difference between Brand and Sales, the four key principles of a marketing strategy and the buyer psychology that takes place along the path to purchase.
Get laser focused on why your business exists, its key marketing messages, your unique value proposition and why someone would date your brand.
Understand the face lift marketing is going through and how to utilise it to your advantage. Discover how to execute influencer, content, experiential and analytics-driven marketing, get clear on your budget and understand the best channels for connecting your ideal audience.
Understand your ideal audience in the same way you understand your friends and family, knowing how to connect, speak their language and encourage loyalty. Figure out your core content pillars and how you can batch create content to cut-through the noise and elicit action.
Stop throwing everything at the wall and hoping something sticks. In this module you dive deep into what it is your business most needs to scale and the marketing strategy required to bring those goals to fruition.
Get crystal clear on the things to include - and remove - from your marketing plan to ensure you're constantly guiding your audience through the customer journey. Understand how to analyse key marketing metrics and adapt your marketing to suit the needs of your audience.
Understand and learn how to use the best tools for brainstorming, creating, launching and analysing your marketing. Learn how to stay accountable, hire staff and outsource tasks.
PLUS, YOU'LL ALSO GET:
1 Payment of
4x Monthly Payments of
HERE'S WHO SHE'S WORKED WITH...
The Marketing for Your Small Business Course officially opens Tuesday 12 November.
This gives you around 6 weeks to work through the course before 2020 kicks off. This is a perfect time to review what's worked in your marketing in 2019 and what you need to hone in on for maximum impact in 2020.
The bonus trainings are available to anyone who enrols on or before 11:59pm AEDT Thursday 7 November 2019. They are then only available to students who pay upfront in full.
The course (either with bonus trainings or without) will close to enrolments 11:59 AEDT Monday 11 November, 2019.
We get it! Fiona has been working in senior marketing and content roles for almost 20 years. Experience matters. Unfortunately today there are numerous "experts" out there who are teaching, well, fluff. This course is packed with actionable advice and tactics you can implement immediately.
It's why we have consistently sold out this course in its live version for the past three years.
You can choose to pay in one lump sum (and reap the benefits) or pay in 4x monthly instalments.
Please note, the bonus trainings are available to anyone who enrols on or before 11:59pm AEDT Thursday 7 November, 2019. They are then only available to students who pay upfront in full.
We believe in our product 100% and we KNOW the actions and steps taught within it work.
For that reason we do not offer refunds.
The full course will be available to access for paid students from Tuesday 12 November, 2019.
We know different people like to work at different paces. That's why we have enabled the course to be accessible from start to finish.
That said, the course should be followed and completed in a sequential order. For that reason, you cannot access the next module until you have completed the one you're in.
We want people to get the most out of this course and not jump ahead, potentially missing out on key exercises. That's why, while the course is available and is not drip fed to you, you must have completed the module prior in order to get to the next one.
You can start and finish this course when it suits you. For some people they want to start this immediately.
For others, you may wish to buy this now and take advantage of the price (which will increase in 2020) but not actually start the course until later.
Either way, you'll have lifetime access so you can take advantage of any updates or even do the course each year as a refresher.
The Marketing for Your Small Business online course is valued at the same price Fiona would charge to run this workshop in-house with a brand.
Yet, unlike the private in-house workshops or the live public workshops, this course enables you to tap into Fiona's teachings anytime, anywhere.
What's more, they are all housed in the course program for you to keep and refer back to for years.
You are also getting lifetime access to this course. That means if it's updated in the future, you'll benefit from those updated lessons too!